In an unprecedented fashion moment, ELIE SAAB x IPEKYOL create an exclusive capsule collection that celebrates whimsicality and ethereal allure, seamlessly catering to the many desires of the contemporary woman. Featuring a predominantly black and neutral palette with splashes of colors, the limited-edition capsule collection exudes a romantic glamour and accentuates the feminine silhouette through a delicate balance of texture and detailing. According to Elie Saab Jr, CEO of ELIE SAAB Group: “We collaborated with IPEKYOL on this limited capsule collection to share a taste of our brand’s DNA with young fashion enthusiasts while exploring new horizons and sharing our vision of feminine beauty.” For Uğur Ayaydın, IPEKYOL GROUP CEO: “Collaborating with ELIE SAAB, a stalwart of global fashion, ignites boundless excitement among our brand enthusiasts. At IPEKYOL GROUP, we persistently nurture growth, and are continually exploring new avenues for expansion both domestically and internationally. This groundbreaking collaboration with a global icon solidifies our foothold in the fiercely competitive Turkish market, while also setting a pioneering standard. Our primary goal is to make our brands among the top 5 most recognized brands in Türkiye and the neighboring region in the next 5 years, by enriching our brand's prowess with an extensive array of offerings.” Twenty-four limited-edition pieces will be unveiled in a fashion show at Istanbul’s Galataport overlooking the Bosphorus Strait on May 7, 2024. The capsule collection will be readily available simultaneously across IPEKYOL’s 70 boutiques in Turkey and 18 internationally the following day. ELIE SAAB X IPEKYOL Capsule Collection was photographed in Paris with German model Franziska Jetzek. The shoot was styled by Geraldine Saglio, former fashion editor at French Vogue, and lensed by illustrious photographer, Álvaro Beamud Cortes.

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Drawing from our expertise in the ready-to-wear industry, our collaboration with Arvato fortifies our operational capabilities, combining technological infrastructure and global experience for ongoing excellence. Technology is seamlessly embedded at every operational juncture, ensuring optimal process management. Additionally, we are aware of our environmental impact, with a specific focus on minimizing our carbon footprint, particularly in the selection of packaging materials.